10 Proven Tactics That Will Up Your Email Marketing Game with Stats To Prove It [infographic]

Building Relationships / July 4, 2019 / Admin

Are you leveraging email marketing to nurture leads and win more business? Check out this infographic for useful insights and tips you can apply!

Marketing through email is an essential aspect of any small business. 31% of B2B marketers regard email as their most impactful medium they use to create revenue. On average, for every dollar you spend on email marketing, it’s a return of $28.50!

If you’re not marketing with email, you’re simply missing out on huge returns. See these other facts and figures below about how important email marketing is to your small business. 

10 Proven Tactics That Will Up Your Email Marketing Game with Stats To Prove It (Infographic)

Transcribed infographic:

10 Proven Tactics That Will Up Your Email Marketing Game with Stats To Prove It

The average cold email response rate is less than 1$. Try and get warm leads by asking your customers for referrals to get your foot in the door.

Make sure your emails are optimized for mobile because 55% of emails are opened on mobile devices.

Email subject lines:

Take your time when crafting the subject line. 47% of emails are ignored based solely on their subject line.

Make your email subject more personal. For exampled, use their name or company name in the subject. Personalizing subject lines can increase the open rate by 50%.

Don’t use ALL CAPS in your email subject line. 30% of people respond less often to emails with subject lines in all caps.

Best time to send emails. Email leads and customers on Tuesday. That’s the day people are most likely to engage.

Length and language used in emails. Don’t make your emails too long. 50-125 words is the ideal length for a sales email. Keep your emails casual and easy to read. Emails written at a 3rd grade reading level have a 36% higher response rate than emails written at a college reading level. Use questions to get the attention of leads and clients and engage in a conversation. Response rates increase by 50% when emails include a question.

Use a strong tone. Emails with either a strong positive or negative tone have a 15% increase in response than emails with a neutral tone.

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