From the financial industry to the fashion industry, businesses all have one thing in common–customers. Businesses are built around providing services and/or products to customers, whether it’s a solution to a financial problem or a clothing line for the upcoming season.
The expectation of today’s customer is increasing, which is why no matter what industry you work in, you’re in the business of sales. When a customer has an increasing number of options to suit their needs, the level of customer service can make or break their decision to take their business to you. It’s important to gain as much of an advantage as possible over the competition, and using a CRM software solution can help you do this.
By utilizing technology, you are no longer limited to relying solely on memory or being in front of your desk to pull up information on your computer. Unless you are Rain Man, chances are your memory will fail you from time to time. You may forget to follow up with a customer or you may not quite remember what you last spoke to them about. When things fall through the cracks or you have to take time to catch up with a customer, you miss out on business opportunities and waste valuable time.
Not all CRM software solutions are equal and just because one solution is more expensive than another, does not mean it is the best CRM software for you. Some businesses require a more simple and flexible CRM software solution, while others prefer something complex and robust. Finding the proper CRM software solution for you will give you the ability to take your customer service to the next level. Every important detail about your customer, their buying habits, their needs, etc. is stored in your CRM. Combine this with the ability to access your CRM software information by Smart phone or tablet, and you’re set for successful customer service.
Wherever you are when you get an email or call from a customer, you’re able to pull up the information you need to answer their needs. When a customer recognizes that you remember little details about them, they feel special and important. Remembering key details about your customers also makes you look more organized which helps you customers to trust you. This is especially important when you’re working in real estate or financial services because your customer base is built on relationships. The more you know your customers, the better you can serve them. The more they feel you know them, the more they want to continue doing business with you.
On top of having happy customers (which means repeat customers), CRM software increases your efficiency which means you’re able to service more customers in smaller amount of time, making them an essential part of the sales process. According to an article titled 18 Surprising CRM Stats by Lauren Licata, “sales reps saw productivity increased by 15% when they had mobile access to CRM applications.” By having your customer’s information at your fingertips, you’re able to answer questions and solve problems right away rather than wasting time looking through files, email folders, or checking with coworkers when they last spoke with a client.
This also helps improve the productivity of your whole team. When someone on your team can access your client information, they’re able to help a customer without having to ask you questions or wait until you’re back in the office. Customers appreciate quick service because it shows that you value and respect their time. By integrating the best CRM software for your business into your sales process, it makes it easier for you to help more customers. This means an increase in business, which is why CRM software pays for itself. Another impressive stat pointed out by Licata, was that “CRM offers an average return of $5.60 for every $1 spent.” It’s a no brainer. Not only are you able to save time, you’re also able to increase sales and make back the cost you invest.
Are you getting the most out of your CRM software?
To get the most out of a CRM, you need to leverage the information you enter and be disciplined to ensure you and your team members capture adequate information. The information you get out of your CRM is only as good as what you enter in it. Daylite is one of the many CRM software solutions available and is easy to use because it is intuitive and flexible, so it works for businesses in almost any industry. Even the more advanced Daylite features can easily be integrated into your workflow with the help of tutorial videos and articles in our our Help Centre. With Daylite, you’re able to increase your sales productivity and grow your business, no matter what industry you’re in.
