Today, there are dozens of marketing channels that small businesses can use to build relationships with the clients. However, one of the oldest but still very successful method is email marketing, a strategy that shouldn’t be overlooked by any company.
However, it is not going to work if you just send out emails with poorly thought out content. Brands need to use email marketing well to get people to open their messages, let alone read them.
Here are some of the essential aspects of emails which you need to take care of.
Subject Line
The subject line of an email is arguably the most important aspect of the email, especially as 47% of email recipients open an email based on the subject line alone.
There are a few things to keep in mind when deciding on a subject line, but usually, those that are three to four words long receive the most responses. Also, something as simple as using an emoji can boost open rates by as much as 45%.
Personalization
The 94% of companies say that personalization is critical to the current and future success of email marketing, as it can increase a median ROI by 122%.
Something as simple as starting an email with the individual’s or the company’s name can make a big difference.
Call to Action Buttons
Call to action buttons are vital within emails, as it is what will encourage people to click through to where you want them to go. Emails with a single call to action button can increase clicks by an incredible 371% and sales by an even bigger 1,617%.
Images
It is not a surprise that 65% of people prefer emails that contain mostly images rather than text. Studies have shown that emails which have around three images and 20 lines of text tend to have the highest CTR, but you should ensure not to make the images too large, as this could result in some deliverability issues.
Timing
As a business, you should think very carefully about when you want to send your emails out. In general, people are more likely to open an email between 8 pm and midnight.
The frequency of emails is also important, as 61% of consumers enjoy receiving promotional emails on a weekly basis, whereas only 15% would like to receive promotional emails every day.
