9 Sales Prospecting Tools to Skyrocket Your Small Business Sales

Closing Deals / December 22, 2022 / Tucky Wong

Small businesses often struggle with sales prospecting because they lack the resources or manpower to research and reach out to leads effectively. The reason for this could be that you don’t have a specific process for prospecting clients.

In order to solve this problem, you need a sales prospecting tool that assists you in creating the perfect sales process, allowing you to close more deals and find more clients.

To aid you in your journey, we’ve compiled a list with the nine best sales prospecting tools, how they can benefit your business, and how to choose one that is right for your company.

Image shows a list of the 9 best sales prospecting tools for small businesses, broken down in three columns side-by-side.

What are sales prospecting tools?

A sales prospecting tool is a software that helps your team automate or simplify tasks associated with lead qualification, such as finding and organizing emails and scheduling meetings.

Sales prospecting tools can make a huge difference for  small businesses looking to optimize their sales strategies, as they offer the automation of repetitive tasks like emailing and follow-up communication, allowing you and your team to focus on closing deals instead.

Prospecting tools can help sales teams find qualified leads more efficiently and save time. Additionally, these tools offer powerful customization and filtering options, allowing sales professionals to tailor their outreach to individual prospects.

In short, a good prospecting tool can be an invaluable asset for any sales team looking to expand its pipeline and close more deals.

These tools offer several benefits for small businesses including:

  • Increase sales productivity by automating repetitive tasks, such as lead generation and follow-up emails.
  • Enhance targeting and decision-making by streamlining data tracking and analysis.
  • Improve communication and collaboration among team members.
Image shows, on the right, a person looking at their tablet. On the left, a list of the benefits of using sales prospecting tools for small businesses.

What to look for in a sales prospecting tool?

When it comes to sales prospecting tools for small businesses, there are a few key factors to consider. First, consider whether the tool allows for personalized outreach. Can you customize your messaging or does it use generic templates? Tailoring your approach can help make a stronger impression on potential clients.

Next, consider the tool’s search and filter options. Are you able to easily find prospects based on specific criteria such as industry or location? Additionally, think about how the tool handles follow-up and communication. Can you keep track of interactions with each prospect and schedule reminders for future outreach?Finally, make sure the tool aligns with your overall sales process and integrates seamlessly with any other systems you use. 

Finding the right sales prospecting tool can make a big difference in helping your small business identify and connect with potential clients.  

List of 9 Different Sales Prospecting Tools

1. Daylite

Screenshot of Daylite's Close More Deals webpage showing a MacBook screen and an iPhone side-by-side, highlighting Daylite's key features to boost sales.

With easy-to-use features like customizable pipelines for tracking leads and opportunities, integrated calendar syncing, and team collaboration tools, Daylite simplifies the process of sales prospecting.

Daylite offers a variety of different benefits, including:

  • Keeping track of all communication with prospects: Daylite allows you to connect with clients, build relationships and close more deals by keeping track of all communication with potential leads and current clients.
  • Boosting team collaboration: When team members work together, business runs smoother. Daylite helps you streamline your business operations by allowing team members to collaborate on projects and share information.
  • Tracking all your deals: By keeping track of your deals, you won’t lose any business, no matter how long it takes to close!

“This is a great help, thank you for developing this incredibly easy to use tool, I can see where all the money is in my pipeline which allows me to focus where I need to harvest that money.” Daylite customer, Jackson Doggette

2. Google Analytics

Screenshot of Google Analytics dashboard.

A tool like Google Analytics can offer valuable insights to help improve the effectiveness of your online presence. The data Google Analytics provides can help you strategize and prioritize your sales prospecting efforts by tracking visitor demographics like age and gender, and analyzing behaviors like where they came from and how long they stayed on your site.

Benefits of Google Analytics include:

  • Gathering info on competitors: It allows you to gather information on your competitors’ websites, such as their top-performing pages and keywords. This knowledge can inform your own marketing strategy and improve your chances of attracting similar leads. 
  • Identifying potential leads: By monitoring real-time data from sources like search engines, you can identify potential leads and quickly reach out to them. 
  • Identifying your target audience: Google Analytics offers advanced segmentation options so you can narrow down your target audience based on demographics, behavior, and more.

3. LinkedIn Sales Navigator 

Screenshot of LinkedIn Sales Navigator.

The LinkedIn Sales Navigator offers a variety of tools to assist with prospecting, including Lead Recommendations and Saved Searches. 

With Lead Recommendations, users can discover potential clients based on their current network and interests.

With Saved Searches, users can keep track of target accounts and individuals, making sure they don’t miss out on any opportunities.

In addition, Sales Navigator allows users to enrich their profiles with insights such as company size, industry, and location. This allows for more personalized outreach and improved communication with prospects.

Benefits of LinkedIn Sales Navigator include:

  • Connecting with potential clients easily: Specific audiences can be filtered and targeted, making it easier to reach out to them.
  • Searching companies and people: Users can easily locate key decision-makers within companies using the platform’s advanced search capabilities.
  • Lead management: The Sales Navigator simplifies the sales process and facilitates more successful outreach by organizing and prioritizing leads.

By utilizing the features offered by Sales Navigator, sales professionals can streamline their prospecting efforts and ultimately increase their chances of closing deals.

4. FindThatLead

Screenshot of FindThatLead homepage.

Findthatlead makes it possible for your small business to generate segmented and qualified lists of prospects, as well as easily obtain and verify email addresses. In addition, users can personalize and send cold email campaigns, as well as enrich their databases.

Some benefits of FindThatLead include:

  • Finding prospects details: By entering a prospect’s name, company, or website domain, the platform will retrieve their email address.
  • Launching email campaigns: The software also allows you to create email campaigns and provides rich analytics to optimize your campaigns.
  • Creating targeted audiences for marketing: The database enrichment tool enhances your Facebook ads’ performance by creating targeted audiences.

Simply put, FindThatLead automates the lead generation process and increases conversion rates.

5. Followerwonk

Screenshot of followerwonk.

Businesses and individuals looking to grow their Twitter presence can benefit from Followerwonk’s insights and data. With the ability to search bios and compare accounts, it’s easy to find new influencers and target potential followers. Followerwonk’s various features enable users to optimize their profiles and effectively engage with their communities.

The tool also allows users to analyze their follower demographics and track fluctuations in their social graph.

  • Find sales prospects on Twitter: Followerwonk allows users to search for and connect with specific types of profiles, compare relationships, and optimize their own profile in order to attract the right followers. 
  • Grow your Twitter: Followerwonk can help in growing a Twitter presence by identifying key influencers and targeting them for potential partnerships or collaborations. The tool also allows for the optimization of a user’s profile, making it more appealing to potential followers. 
  • Beat the competition on Twitter: Followerwonk allows you to compare your Twitter accounts with your competitors and see where there may be overlaps or gaps in your follower demographics.

In short, Followermonk is a valuable resource for those aiming to make the most out of their Twitter presence.

6. Quora

Screenshot of Quora.

While it may not be the first platform that comes to mind, Quora can actually be a valuable sales prospecting tool. The online question-and-answer forum has a strict moderation policy, leading to high-quality questions and answers related to a variety of industries.

By providing insightful responses to these queries, you can establish yourself as an expert in your field and generate inbound marketing opportunities for your small business. Additionally, you can search potential prospects by looking through the followers of specific questions or topics.

Then, you can reach out to them through Quora’s internal messaging system or their linked social media accounts. While it may require some extra effort, utilizing Quora as a sales prospecting tool can lead to successful connections with potential clients.

  • Generate traffic: One way to generate traffic on Quora as a contributor is providing valuable, in-depth answers to questions related to your niche, then, including social and website links so you can drive traffic and grow your brand name.
  • Find leads: You can generate leads on Quora by providing valuable, informative answers to common questions that your target audience has. This can showcase your expertise and establish you as a thought leader, leading potential clients to view you as a trustworthy source and potentially reaching out to you. 
  • Get to know your audience: One additional benefit of using Quora as a sales prospecting tool is that it allows you to monitor and track your audience’s interests and pain points. This can help you tailor your sales pitch and offers to better suit their needs, ultimately leading to higher conversion rates.

7. Mattermark

Screenshot of mattermark.

Mattermark is a data-driven platform designed to help you discover and track the world’s fastest-growing companies and investors. Not only will it assist you in building lists and enriching leads, but it also helps to acquire clients, increase sales, and boost revenue. The Mattermark platform allows for easy extraction and storage of data, making it simple to filter and sort to find the best deals.

  • Prospect the fastest growing companies: Mattermark’s data-driven approach helps to identify and track the fastest growing companies and investors.
  • Streamline the sales process: The platform’s lead enrichment and list-building tools streamline the sales prospecting process and provide more targeted and customized outreach. 
  • Track prospects: The ability to track news and updates on current clients, leads and competitors helps to stay informed and prepared during sales conversations.

8. Product Hunt

Screenshot of Product Hunt.

For business owners, Product Hunt is a valuable resource. By curating a directory of new and upcoming products, the platform helps users discover potential gems they may not have otherwise come across. Aside from the searchable database, Product Hunt also has an “Ask” feature where users can post questions and get answers from other users, as well as curated collections.

  • Examples to expand your business: Easily discover new and innovative products and businesses.
  • Search for leads: The new focused collections feature allows you to easily search for a specific business category.
  • Find leads: Product Hunt’s “Ask” feature allows for direct engagement with potential leads in the community.

9.  ZoomInfo MarketingOS

Screenshot of ZoomInfo.

If you’re looking to improve demand generation and account-based marketing, MarketingOS from ZoomInfo could be the solution for you. Assisting with lead generation through insights-driven orchestration, this platform offers personalized engagement across a variety of channels, such as display advertising, email, and SMS.

In addition, it transforms your website into a digital storefront by implementing enriched forms, tracking unique visitors, and providing human-first chat experiences—ultimately improving on-site conversion and strengthening the bond between sales and marketing teams.

  • Convert leads into buyers: Through its insight-driven approach, MarketingOS enables marketing teams to accurately target potential clients and personalize their engagement. This, in turn, helps convert leads into paying clients. 
  • Get insights on website visitors: MarketingOS also offers website optimization tools, such as enriched forms that gather more information about website visitors and unique visitor tracking.
  • Monitor prospects and clients: MarketingOS offers ongoing monitoring of prospect and customer accounts, allowing teams to track account activity and engagement.

Overall, MarketingOS offers a comprehensive approach to enhance your marketing initiatives.


While it may seem like a small business can never compete with larger corporations, the right sales prospecting tools can level the playing field. These tools can help a small business identify and engage leads, potentially increasing the customer base and boosting sales. If your small business is not already using a sales prospecting tool, now is the time to start! With the right tool in place, there’s no limit to what your small business can achieve.

Do you have a favorite sales prospecting tool? Let us know in the comments below!

About the author: Tucky Wong is Marketcircle’s Senior Marketing Manager. With a wealth of Marketing experience that spans nearly two decades, her expertise has become an invaluable asset in the world of small business empowerment as she’s the great mind behind impactful content and strategies. Tucky’s commitment to empowering small businesses ensures that every strategy and piece of content resonates with the spirit of growth and achievement.

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