How To Track Your Lead Source

Where is most of your business coming from? What source gives you the best leads or has the highest conversion rate? If you’re not tracking your lead source, you won’t know what to ramp up, what to focus less on, and where there’s opportunity ripe for the picking.

With Daylite you can track where your deals are coming from and use tools to analyize which sources are working and which ones aren't so you can make better decisions and spend more time on winners.

What you'll learn:

  • How to add the source of a deal to an Opportunity
  • How to analyze which sources are generating the most and least leads
  • How to analyze which sources are generating the most and least revenue

Add a deal's source to an Opportunity

In Daylite, you track your deals by creating Opportunities. If you haven't created an Opportunity, check out How to Capture New Business first.

Your deal source is where the lead heard about you. Here are a few examples:

  • Referral
  • Trade Show
  • Social Media

Before you are able to track your sources, you need to create those options in Daylite.

  1. From the menu bar click Daylite > Preferences
  2. Choose Opportunities
  3. Click + and type the name of the source
Add Opportunity Source

When you have a new potential deal, create a new Opportunity in Daylite and click Type, and then select the source.

Opportunity Source Tracking

Analyzing your sources

Now that you're tracking your deals by source, you can use Daylite Reports to show you what's working and what's not to get new business.

For more ways to use Insights to measure your deals, read How to Use a Data-Driven Sales Approach

  1. Select Reports
  2. Select Opportunity Analysis
  3. Choose your date range
  4. Click Run
Run Opportunity Analysis Report

Reading the Opportunity Analysis Report

Which sources are generating the most and least leads

You can't close deals with a market that doesn't exist. That's why knowing where the most leads are coming from is a powerful tool in determining whether or not a source is worth continuing with.

Which sources are generating the most and least revenue

How do you know if you're marketing dollars are working? Track the revenue you earn on won deals and clearly see which are generating you the most and least revenue and whether you're getting an ROI on your marketing.

Wrap up

By tracking the source of leads for your business and reporting on trends, you can identify trends in what is and isn’t working to get new business. These insights will help you make better decisions on what to do to ramp up sales for your business.