Real Estate CRM for the Mac, iPhone, and iPad.

Scaling / March 28, 2012 / Admin

Like many other businesses, working in real estate is largely about managing information about the people you do business with. Having a tool that works on your Mac and iPhone while integrating with your email can be a real benefit to your real estate practice.

As you go through your week, taking calls from people actively looking for an agent, hearing about potential referrals from existing clients, or even making small talk with someone at a party, you are mentally collecting details about all those prospects. Details which, in the short term, are easy to manage, but as time marches forward, will naturally fade as you move on to other more promising sales. Having a place to collect and track all of these details though, can be super valuable when you come across a listing that you have this vague memory of talking to someone looking for something exactly like it. Daylite can be configured to manage all of these details and give you easy ways of finding people who match those preferences later on.

Keep track of who you know.

Create Smart Lists to see people interested in certain types of houses, or who are looking for something in a few particular neighborhoods or any other kind of info that could help you find a buyer in the future. Daylite can create lists that are always up to date for things like your active buyers, your current sellers, people who are your suppliers, like lawyers, accountants, etc. or people who have certain hobbies or really based on any of the metadata about your contacts.

Or filter for people you’ve assigned a keyword that shows their interest in: certain neighborhoods, number of bedrooms, what type of dwelling (house, condo, cottage, apt). Whatever info you’ve tracked for each of your clients and potential clients can be found easily. Looking for someone to buy that 2 bedroom bungalow fixer upper just listed? A quick search in your database can check to see if any of your contacts are looking for such a house.

Organize your sales pipeline so you don’t miss a thing.

Show closing dates or important milestones on your calendar. Create those appointments while looking at your Opportunity view of the sale. That way whether you are looking at the Opportunity view or your traditional calendar view, you see the same deadlines.

Also, all of this info is available on Daylite Touch for iPhone and iPad. When you’re looking at your appointments out of the office, easily tap through to see the linked details for the sale before you walk into a meeting.

example real estate pipelineYou can also create visual pipelines to let you see the status of the sale for each Opportunity you’re tracking. Pipelines are completely customizable to suit your current workflow. Create tasks in the same window when you’re brainstorming what needs doing to close a sale. Stay on top of your game and don’t let anything slip through the cracks.

Use Forms to capture info about new buyers.

Real estate buyer form for DayliteWhen you get a new prospect, create a new form to easily input some standard “get to know you” type questions you’d ask all new clients.

Check boxes for each neighbourhood they’d consider, select what type of home they’re looking for and their budget for it. Mark down when they might be ready for potential visits and record any other quick notes you might have.

Create as many customized forms as you’d like and link them to people you’ve met who were potentially thinking about certain kinds of real estate decisions.

That’s just a few of the many things that Daylite does to help real estate professionals. And when you’re ready to grow, Daylite is multi-user so your new assistant has all the info they need.


Sign up for a webinar to learn more about:

  • Creating Forms to help qualify customers
  • Filtering for certain types of buyers using Keywords
  • Using opportunities to manage listings
  • Web references to link to MLS pages
  • A chance to have your  questions answered by Marketcircle partners experienced in real estate workflows.

Go to one of three sessions to sign up now:

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