Mosaic Marketing

Marketing UK


Mosaic specializes in providing promotional partners, prizes and rewards for a variety of marketing objectives. Our partners are typically leisure and lifestyle businesses, whilst our clients range from grocery brands through to leading blue chip healthcare companies. We package discount offers or promotional deals from our partners to use as a sales promotion incentive, staff or member benefit, customer loyalty reward or even when companies want to say sorry.

What do you use Daylite for?

Our main uses are for relationship management of our clients and partner databases. Mosaic Marketing's whole ethos is about bringing together clients and leisure and lifestyle businesses together in affinity marketing, sales promotion and benefits. So it is imperative that we can manage and integrate huge datasets with highly specific requirements to each.

What was it about Daylite that drew you in initially?

We resolved to have a Mac-only environment when we started our business and needed a comprehensive CRM solution that would do the same as the system we had previously used - Sage's Act! Happily we not only found that Daylite delivered Act! functions far better, but it did a whole lot more besides. Naturally I ran a trial version for a month during which I found one or two little quirks that I couldn't figure out. However, Marketcircle's support guys came back to me with a solution within a day and we have never looked back since.

How has Daylite and/or Daylite Touch improved your workflow?

Considerably. It is so easy to underestimate the immense power of a simple idea. Daylite's killer USP is the LINK functionality. Once you've forgotten everything you used to know from years of using a clunky, regimented, linear system like Act! and freed your mind to think of people, companies, tasks, groups or whatever piece of information you like as separate entities in their own right, and that these entities can be associated, linked and unlinked in a myriad of ways, you can begin to really tap into the power of a CRM system that can adapt to anything the modern world throws at it.

Which features do you find most useful to you and your business?

There are so many day-to-day features that we're so used to using as second nature we can begin to take them for granted. When you stop to think about it though, there are so many! The ability to access the database over ip or through Daylite Touch means that we can always access the data wherever we are. When you run your own business this is crucial. As I mentioned above, linking is a cornerstone of Daylite for us. In the fast moving, incestuous and relatively small world of promotional marketing agency people change jobs more often than I service my car! So, the ability to link and unlink a rising star from one company to another and take all their linked history, dialogue and relationship with them is immensely powerful. In a flexible marketplace we too buy in extra staff when we need them, and Daylite's seamless integration with Apple Mail, iWork and it's own built in document editor means that anyone can pick up the thread of communication and get up to speed quickly and efficiently. That proves invaluable for holiday cover too!

How has Daylite helped you to increase revenue in your business?

This is hard to put into quantifiable terms. There are so many factors at play in developing a modern business. However it is fair to say that Daylite provides us with all the tools we need to make sure we always look on the ball with our clients.

Any other comments?

As Apple continually exemplifies, you only stay ahead of the game by evolving and forging ahead with new ideas and developments. Marketcircle extols this virtue by regular updates, but also listening to the forums and bringing on new features which their customers request. That's how to retain loyalty.

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