Importance of a professional image

Scaling / January 22, 2014 / Kristie

first-impression-helloMaking a good first impression can play a big role in bringing in new business. Would you rather trust doing business with someone who is well dressed and looks well put together, or someone who looks like they got dressed in the dark and didn’t even bother to brush their hair in the morning? When you look professional and organized, people assume you ARE professional and organized. When you meet a new client, their impression of you will play a factor in their initial trust and motivation to do business with you. I’m sure many of us remember our parents harping on us before going to our first job interview. Make sure you clean your shoes, dress professional, shake their hand, smile, make eye contact! All these things are how people immediately asses you whether it is done subconsciously or intentionally.

This idea of making a good first visual impression is more than just your physical appearance. You make choices based on visual appearances daily without even noticing it. What product you choose can be swayed by the type of packaging that you find more visually appealing. Even the websites you visit can sway you into purchasing by their visual appearance. When you visit a company’s website, you’re immediately creating an image in your mind about the company based on the visuals you see on their website. Does it appear cluttered and overwhelming with colour? Or does it look clean, organized, consistent and professional? Every visual thing you look at creates an impression.

When starting business with new clients or potential clients, your invoicing and/or estimates also have a visual impression. Many customers use Billings Pro not only for its ease of use, but also because the invoices are visually pleasing and reflect their professionalism. They can even customize their invoices to reinforce their own design and brand. Visual representation is key for defining and maintaining your business’s identity. This is especially true for small businesses that are offering a creative or visual service. For Creative Director of Apexx Global, Kayla Nezon, sending an aesthetically pleasing quote or invoice to a client is important in maintaining her professionalism.

“As a graphic designer, the aesthetic appearance of an invoice is important in order to make a good impression with clients.”


Billings Pro allows you to establish a professional impression with your clients when you send them an estimate or an invoice. In additional to sending an invoice that looks as professional as you, Billings Pro helps to keep your accounts organized.

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